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This Privacy Policy explains how Stock Florist Ltd collects, uses, stores, and protects your personal data when you visit stockflorist.co.uk, place an order, or contact us. Please read it carefully.
This policy has been updated from a previous version to comply with UK GDPR and the Data Protection Act 2018. The previous version referenced the Data Protection Act 1998, which has been superseded.
Stock Florist Ltd is a florist with two locations in Essex and Hertfordshire. We are the data controller responsible for your personal data.
Stock Florist Ltd | Company Registration No: 08863840
Stock, Essex: 18 Mill Road, Stock, Essex, CM4 9LJ
Bishop's Stortford, Hertfordshire: 1 Florence Walk, North Street, Bishop's Stortford, CM23 2NZ
Email: enquiries@stockflorist.co.uk
Phone: 01277 840350 (Essex) | 01279 654357 (Hertfordshire)
ICO Registration No: ZB00012839518
For any questions about this policy or to exercise your data protection rights, please contact us at enquiries@stockflorist.co.uk or write to either of the addresses above.
The data we collect depends on how you interact with our website. Most visitors who browse without placing an order or making an enquiry remain anonymous.
2.1 Data Collected Automatically From All Visitors
When you browse stockflorist.co.uk, the following technical data may be collected automatically, subject to your cookie consent:
2.2 Data Collected When You Place an Order
When you place an order through our WooCommerce shop, we collect:
2.3 Data Collected for Funeral Flower Orders
When ordering funeral arrangements, our product forms additionally collect:
We treat funeral order data with the utmost sensitivity and discretion. This data is used solely to fulfil your order and is not used for any other purpose. It is retained only for as long as necessary for order fulfilment and statutory record-keeping.
2.4 Data Collected When You Contact Us
When you submit an enquiry via our contact forms (one for each location), we collect:
2.5 VIP Mailing List Data
When you sign up to our VIP mailing list, we collect:
We process your personal data only where we have a valid lawful basis under UK GDPR:
| Purpose | Lawful Basis | Data Used |
| Processing and fulfilling online orders | Performance of a contract (Art. 6(1)(b)) | Identity, contact, order, payment data |
| Processing and fulfilling funeral flower orders | Performance of a contract (Art. 6(1)(b)) | Order data including funeral details |
| Responding to enquiries | Legitimate interests (Art. 6(1)(f)) | Identity, contact, communications data |
| Sending VIP marketing emails and newsletters | Consent (Art. 6(1)(a)) | Email address, name, preferences |
| Measuring Facebook advertising effectiveness via Pixel | Consent (Art. 6(1)(a)) via Complianz | Anonymised browsing data |
| Analysing website usage via Google Analytics | Consent (Art. 6(1)(a)) via Complianz | Anonymised technical and usage data |
| Collecting and displaying Trustpilot reviews | Legitimate interests (Art. 6(1)(f)) | Publicly submitted review data |
| HMRC and financial compliance | Legal obligation (Art. 6(1)(c)) | Financial and order data |
| Preventing fraud and maintaining website security | Legitimate interests (Art. 6(1)(f)) | Technical data, IP address |
Our online shop is powered by WooCommerce, a plugin developed by Automattic Inc. When you place an order, your personal and order data is stored securely in our WordPress database and used to fulfil your order, process payment, and communicate with you about your purchase.
We do not store payment card details. Card payments are processed securely by our payment provider (Stripe), who handles all card data in compliance with PCI DSS standards. Please refer to their privacy policy for details of how payment data is handled.
Order data is retained for 7 years in line with HMRC record-keeping requirements.
We understand that ordering funeral flowers is often done during a difficult and sensitive time. The additional information we collect for funeral orders (including the name of the deceased, funeral director, and service details) is used exclusively to prepare and deliver your arrangement correctly and on time.
This information is:
If you have any concerns about how we handle funeral order data, please contact us directly at enquiries@stockflorist.co.uk.
Our website has two contact forms — one for our Essex location and one for our Hertfordshire location. When you submit an enquiry, your name, email address, telephone number, and message are stored in our WordPress database and delivered to the relevant team by email.
Contact form data is used solely to respond to your enquiry and is retained for 5 years before being securely deleted.
Our VIP mailing list is managed using Brevo (formerly Sendinblue), operated by Sendinblue SAS, a French company with servers in the EU. When you sign up to our VIP list, your email address and name are stored in Brevo and used to send you our newsletter, special offers, and updates.
You can unsubscribe from our VIP list at any time by:
We will not send you marketing emails without your consent and will never share your email address with third parties for their own marketing purposes.
Brevo Privacy Policy: brevo.com/legal/privacypolicy/
We use the Facebook Pixel (provided by Meta Platforms Ireland Ltd) on our website to measure the effectiveness of our Facebook and Instagram advertising. The Pixel collects anonymised data about actions taken on our website — such as pages visited and products viewed — and sends this to Meta to help us understand how our advertising is performing.
The Facebook Pixel only activates after you have given your explicit consent to marketing cookies via our Complianz cookie banner. If you decline marketing cookies, the Pixel will not load and no data will be sent to Meta.
Important: The Facebook Pixel was previously loading on all pages before any cookie consent was obtained. This has been corrected by implementing Complianz as our consent management platform, which blocks the Pixel until marketing consent is granted.
Meta Privacy Policy: facebook.com/privacy/policy/
We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects anonymised data about pages visited, products viewed, session duration, and approximate location. Analytics cookies are only set after you have given your consent via our Complianz banner. IP addresses are anonymised by default in GA4 and are never stored in full.
Google's Privacy Policy: policies.google.com/privacy
We display Trustpilot reviews on our website using the Trustpilot widget. Reviews shown are publicly submitted by customers to Trustpilot's platform. Trustpilot may set cookies or collect technical data in connection with its widget — see our Cookie Policy below.
Trustpilot Privacy Policy: legal.trustpilot.com/end-user-privacy-terms
We do not sell your personal data. We may share it with the following parties where necessary:
All processors are required to handle your data securely and in accordance with UK GDPR.
Some of our service providers are based outside the UK:
Our website is hosted in Europe. You may request further information about international transfer safeguards by contacting us.
After the applicable retention period, personal data is securely deleted or anonymised.
You have the following rights in relation to your personal data:
To exercise any of these rights, please contact us at enquiries@stockflorist.co.uk or write to us at either of our addresses. We will respond within one calendar month. We may need to verify your identity. There is no charge unless requests are manifestly unfounded or excessive.
If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner's Office (ICO):
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113 | Website: ico.org.uk
We would welcome the opportunity to resolve your concern directly before you contact the ICO.
We implement appropriate technical and organisational measures to protect your personal data, including:
In the event of a personal data breach likely to affect your rights and freedoms, we will notify the ICO within 72 hours and inform affected individuals without undue delay.
Our website may contain links to third-party websites including social media platforms, venue partners, and review sites. We are not responsible for their privacy practices and encourage you to read their privacy notices.
We may update this Privacy Policy from time to time. The current version and its effective date will always be published at stockflorist.co.uk/privacy/This Privacy Policy was last updated on 23 July 2026.
