Fantasia 2

A floral masterclass

Presenting Fantasia II – a three day luxury floral masterclass and gala dinner hosted by the stunning Battersea Arts Centre.

Amie Bones epic floral extravaganza, as seen in Vouge, Tatler and Bazaar.

 

Stock Florist were proud to collaborate at this magnificent floral event, an immersive floral experience like no other.

Team Stock Florist joined a team of over 50 florists, 60,000 red roses, an epic production team and of course the party itself – think Bridgerton meets debauchery!

The three day event was managed by Amie Bone and Bruce Russell.

Sam (Stock owner) and Amie Bone have been firm friends for a number of years after meeting at a floral event in London.

Sam’s love for Amie has inspired her ability to grow and develop Stock Florist…and for that Sam is eternally grateful.

As the queen of flowers says herself…”Go big or go home”

Sam took a team of twelve florists with her.  There was fun and laughter and lots of hard work!!

Such a great opportunity for the Stock family to learn industry tricks and make some lifetime friends.

The Gala Dinner seated over 200 guests who were entertained by professional singers and dancers, a fine menu, succulent cocktails, lashings of champagne and delicious canapes.

If you were brave enough there was a chance to visit the debauchery chamber…we will leave the rest to your imagination!

Official Collaborators

Concept, Design & Floristry: Amie Bone Flowers @amieboneflowers
International Event Planner: Bruce Russell @brucerussellevents
Venue: Batersea Art Centre @eventsatbac
Catering & Hospitality: Alison Price @alisonprice_co
Event Production: Luminaire Events @luminaire_events
Furniture: Options Great Hire @optionsgreathire
Music, Entertainment & Performance: Élan Artists @elanartists
Stationery: Ruth Kaye Design @ruthkayedesign
Official Photographer: Sanshine Photography @sanshinephoto
Cinematographer: Varna Studios @varnastudios
Support Florist: Stock Florist @stockflorist
Cakes: Hall of Cakes @hallofcakes1
Floristry Supplies & Packaging: The Baggery Sundries
Floral Supplier: Van der Plas @vanderplasflowersplants
Live Event Curation: Califano Productions @califanoproductions
Behind The Scenes Photographer: Camilla J. Hards @camillajhardsphotography
Balloon Supplier: Bubblegum Balloons @bubblegumballoons
Luxury Candles: Wick and Tallow @wickandtallow
Linens: The Wedding Design Company @theweddingdesigncompany
Chandelier Specialists Crescent Moon Events @crescent_moon_events
Charity Partner: Nice @nicecharityuk

Aime Bone – Fantasia 2020 Flower Masterclass And Gala Dinner

Article by: Aime Bone Flowers

Our first ever 3 day floral masterclass “Fantasia” at the world-renowned Four Seasons Hotel Park Lane was an experience like no other - I am beyond proud of what my amazingly talented team and I produced in 3 days of floral epicness x I have always wanted to run a masterclass for aspiring florists and was fortunate enough to be supported by the best talent in the industry to bring my vision to life. Florists from across the globe joined us to create the ultimate immersive floral experience - The Four Seasons at The Four Seasons “Fantasia”.

The masterclass came about over an impromptu lunch meeting with the director of events from The Four Seasons Sasha Taylor who offered the hotels services when I explained I wanted to create a class for florists to learn techniques, and skills of large scale floral installations that Team Bone are famous for - I honestly couldn’t believe it - that such a huge brand such as The Four Seasons were willing to support my dream - but they were and the whole hotel team from start to finish were a pleasure to work with - nothing was too much trouble, the level of detail and service was exceptional throughout the 10 month preparations for the event. Sasha, as I said in my speech we have become true friends through Fantasia and our friendship, will last a lifetime x

Once the hotel was confirmed and the date secured I was then on the lookout for the very best in the industry to collaborate with - over a glass of bubbles Bruce Russell the acclaimed international wedding and party planner agreed to plan and coordinate Fantasia. I love Bruce's can-do attitude, his sense of calm, and hisknowledge of all things parties. I also really enjoy working with Bruce and found his attention to detail infectious - that's an amazing quality when you are stepping into the unknown!
The list of collaborators goes on and on - to bring the design to life I needed the best team in London and I was so lucky to have the best in the business by my side - trusting in me and my vision both mentally and financially.
Guests were welcomed into Winter - a mirrored walkway led the way past a huge winter tree - surrounded by hundreds of white hydrangeas. Jack Frost greeted our guests at a life-size floral igloo, where the amazeballs Bubblegum Balloons created a white balloon backdrop behind suspended wintery floral chandeliers and giant snowballs of flowers.
Guests were then transported into an enchanted autumn scene - giant floral mushrooms, hanging garlands of rich textured foliage, and a captivating fairy house surrounded by gardens of deep coloured autumnal blooms, masses of candlelight and enchanting tree stilt walkers set the tone of this beautiful concept.
The next room for guests to enjoy was Club Tropicana - complete with our very own Fantasia flamingo bar for the hour long drinks reception! Archways of exotic flowers and foliage encapsulated the guests when they entered the beautifully designed space. This room was stunning - pink planters filled with palm trees and pink exotic flowers looked incredible. The escort card table holding flamingo shaped escort cards from our friends at The Wren Press went down a storm and fit the theme exceptionally.
Being called to dinner walking through our quintessentially English summer complete with fairies and amazing rose clad cake from Hall of Cakes - was nothing short of dreamy. The wisteria and cherry blossom ceiling installation was heavenly, the gardens of English blooms smelt and looked divine.
Dining in spring - the grand finale - when I think of spring I always think of daffodils - so it was an obvious choice for me that spring had to be yellow. The absolute pinnacle of my career was crafted with so much love within the ballroom at The Four Seasons - super wide banquet tables holding spring gardens of yellow blooms, and hundreds of candles in various holders to compliment the beauty of the design. Overhead a canopy of the finest Italian mimosa complete with giant floral butterflies. Bespoke windows filled with the same delicate blooms looked incredible as a back drop to a soft seating area. The mirrored bar complete with floral backdrop stood proud at the end of the ballroom - there was so much to take in - it was a true feast for the eyes x
Not only did I want to run a successful floral masterclass I wanted to throw an amazing party for my industry colleagues to enjoy and my oh my did we achieve that! - What a party it was with the fabulous Elan Artists to entertain us into the early hours - it really was the best night ever! It was surreal - we get to transform spaces with our flowers all the time - and we never ever really get to see peoples reactions or get to feel the love in the room at the weddings or parties we dress - Fantasia you did not disappoint- the look of joy on our guests faces, the positive comments and feeling I wish I could bottle - each time I watch the film I relive the moments again and again!
I can not begin to thank everyone that was involved in Fantasia - Tom and Al from Lightning Events that provided the incredible production for Fantasia - you guys are the best - thank you so much for everything - I always say we can create anything with flowers but its you guys that make them look amazing with your incredible lighting x
Sam from Stock Florist - you were my rock - thank you my darling for always telling me “we got this” always being positive and generally having my back x you are one in a million and I love ya x
Chris - CP - The Wren Press - The invites set the tone of what the event was going to be - they were completely incredible - the whole design process was a joy x The wonderfully quirky escort cards that looked incredible and a total fit to the tropical room.
And finally the menus which made me burst into tears as soon as I saw them - in a good way people!!! - I literally felt like I stepped into the drawing on the back of the menu - thank you Chris for all your hard work you are the very best and as I said in my speech a master of your craft x
Nicola - Hall of Cakes - thank you for raising the bar with your edible masterpiece - your love and craft shone through in what you created - the cake was an absolute beauty x
Neil - Neil Hughes Productions - my god you nailed it! - Considering we have never worked together before, we only had a few telephone conversations, and I sent you the initial mood board you grasped the design and run with it! Thank you Neil for entrusting in me and in the concept of Fantasia - I know we will be working together lots and lots over the coming years!
Anastacia - Wedhead - the chairs looked incredible for spring dining - they fitted into the design perfectly - and your velvet soft furnishings complemented our floral wall perfectly - thank you so much for going above and beyond as always x
Maria Antonia - Duchess & Butler - my go to girl and lovely friend x thank you for your support. The table looked beautiful with your stunning glassware, charger plates and cutlery - as always your support is appreciated and we love working with you x
Sophia - Just 4 Linen - As you know I am a huge fan of your fabulous product and will continue to be an advocate for your brand. Thank you for your support and it was so fabulous to finally meet you at the gala dinner 🙂
Natalie - Byredo - the scent throughout the event was incredible - thank you for your support - I look forward to working with you and the team in the coming months and creating an amazing event with Bruce at your Soho store.
Roger and Sophie - Wow Grass - what a product you guys have - I am so grateful that you embraced the design and showcased your fab grass at Fantasia x thank you for everything and I look forward to working with you both in the very near future.
Laura - Bubblegum Balloons - my go to balloon girl 🙂 I love working with you - theres no such word as no - you are always a joy to work with and your team are incredible. Looking forward to working with you lots more very soon x
Josh and The Elan Artist's team - Wow! - What a performance - absolutely mind blowing - incredible from start to finish. The artists, the choreography, every element was off the chart and I know that we will be working together lots and lots over the coming years as I can't recommend you guys enough - thank you so much x
Teri - Teri & Lori - Thank you so much lovely Teri for capturing all the amazing behind the scenes imagery that have bought so much joy - I can relive the 3 days through your photos x I look forward to working with you very soon when you capture more of our beautiful weddings and events 🙂
Aurelius- Varna Studios - the man behind the lens! WOW!!! Incredible - simply amazing Aurelius - I can not recommend you and your services highly enough x each time I watch the films which is a lot - I cry - I am transported to another world which I thank you for from the bottom of my heart - the films are beautiful and I can not wait to create more beauty for you to capture x
San - Sanshine Photo - the woman behind the camera 🙂 As always you captured the vision of Fantasia perfectly the crispness of winter, the depth of autumn, the party vibe of club Tropicana, the essence of English summer and the love of spring x thank you my darling San with love as always x
Lastly but by no means least - my wonderful students from as far away as South Africa and the French Rivera, Scotland, Nottinghamshire, Leicestershire, and everywhere in-between - Fantasia would never have happened if it wasn’t for you. Your trust, your passion for flowers and for the Amie Bone brand is priceless and I am beyond proud to have worked side by side of you guys to bring my dream to life. I have made friends in the people that invested into learning from me and team bone - and I look forward to seeing you all again very soon
x Big Love A x

Article by: Aime Bone Flowers

Stock Florist: We were honored to be part of such an incredible event, the Stock Florist team were amazed at how incredible the final event looked. Thank you from all at Stock Florist x

Venue: Four Seasons Hotel London At Park Lane
Planner: Bruce Russell
Videography: Varna Studios
Photography: Sanshine Photography
Production: Lightning Events
Body Painters/Entertainers: Neil Hughes
Flower Supplier: Van Der Plas
Musicians: Elan Artists
Cake: Hall Of Cakes
Stationery: The Wren Press
Balloons: Bubblegum Balloons
Support Florist: Stock Florist
Tableware: Duchess & Butler
Secateurs: Felco
Grass: Wow Grass
Linen: Just 4 Linen
Neon Sign: Lovestruck Creative
Chairs: Wdhead London
Scent: Byredo
Taxidermy: A Modern Grand Tour
Behind The Scenes Collages & Class Group Photo: Terri & Lori

Florista

The big day was finally here, after weeks of organising, designing and planning - it was time to set up in the world-famous Covent Garden Market for the Fleurs de Villes exhibition.

Our team had worked through the night packing her up and making sure she would make it one piece - and we arrived at Covent Garden at 5am. As expected, it was an early start! The best things always begin early in the morning (or so we’ve been told!) so we headed into London excited and ready to take on the challenge.

The photo above of us setting up was actually award “Photo of the Day” by The Evening Standard Newspaper - one of the biggest newspapers in London. So that was a great surprise on the day - and added a little more excitement to everything!

Setting up in the market was a fantastic experience. Covent Garden, usually bustling and busy, was absolutely empty and quiet - except for all the florists working hard against the deadline to get their designs finished. As the sun came up, more and more curious people were poking their heads around the corner, curious to see what amazing designs had popped up over night.

It was really something to see, and we loved seeing the other designs take shape just like our own was. Below you can see the team at Bloomsbury Flowers working on their mannequin too!

When our design was finished - What a sight to behold! She was beautiful, and we were so happy with the finished result!

Meet Florista. Dynamic, passionate and here to peel back the curtains of the secret word of fragrance. In her workshop-styled apron of delicate roses, clematis, orchids, scented jasmine and rosemary herb rich with natural fragrance, her jaw-dropping floral gown celebrates beautiful foliages, wygelia, and cinerea combines with other gorgeous scented flowers. She epitomises the elegance and warmth of every woman. Powered by flowers, born in London.

There was no doubting how eye-catching she was - and she demanded the attention of everyone who walked past. The colourful apron dress was the epitome of ‘up-lifting design’ and the fun headpiece and bright colours finished her off perfectly.

But the hard work wasn’t done! We still had a launch event to attend in the evening, which was wonderful fun - especially meeting all the other florists and brands taking part. We sipped Champagne, wore flower crowns and enjoying soaking in the atmosphere - it’s not often you get invited to a private event in Covent Garden!

Over the next few days, our mannequin stood proudly in Covent Garden for all of London to see. Each time we visited the market to check on her, and top-up the design, we saw people smiling, taking photos and texting their friends. It was a joy to see how happy the Florista design was making everyone.

Alongside the mannequin, we also had a pop-up store in Covent Garden during the week, another fantastic opportunity we couldn’t pass up! It gave us a wonderful chance to meet the public and chat about our mannequin design, but it also meant we could launch something very special…. The Florista Bouquet!

Our new bright, bold and beautiful bouquet, inspired by our mannequin for Fleurs de Villes. The idea is to bring the bold, bright colours of our mannequin to life again on a much smaller scale - so you can take a little bit of that vibrance and beauty home with you. A mannequin might not fit in everyone’s lounge - but our florista bouquet will!

Fleurs De Villes

As florists, there is nothing we love more than a creative brief. When Fleurs de Villes got in touch with us a few weeks ago, we knew it was a creative brief too special to pass up or turn down. The application involved a letter to Fleurs de Villes, a sketch and a brief about our brand/business and we knew we’d be able to create something incredible.

As a small, local business we’re always looking for ways to challenge ourselves, and this was the perfect chance to do just that.

What was the brief?
To creative a floral couture outfit, dressed on a mannequin, in partner with the perfume brand Floral Street. The design would stand alongside other incredible Uk florists inside the central market of Covent Garden - one of London’s most iconic landmarks. The chance for a small Essex-Village florist to display in the world-famous Covent Garden... How could we say no?

The opportunity was something that got everyone excited, and we dived into the designing process almost immediately. We discussed colours, textures, patterns and shapes - and took a look at their past designs and past shows for inspiration.

The brand we were partnered with, Floral Street, had to inspire the design in some way, so we knew that getting to know their team, and visiting their store would be really important too. We took a trip to London to meet with Michelle, their MD, and were given a tour of the shop and the products.[/vc_column_text][divider line_type="No Line"][image_with_animation image_url="3623" alignment="" animation="None" border_radius="none" box_shadow="none" max_width="100%"][divider line_type="No Line"][vc_column_text]We were greeted by a rainbow of flowers in the store (their floor is a multicoloured floral design!) and from this point we know our design had to be bright, bold and uplifting. We sat with the Floral Street marketing team and hashed out exciting designs, sketches, and bounced ideas off each other - what a fun way to spend the day! We decided to promote their colourful floral apron worn by al staff in Floral Street and identifying their brand.[/vc_column_text][divider line_type="No Line"][image_with_animation image_url="3622" alignment="" animation="None" border_radius="5px" box_shadow="none" max_width="100%"][divider line_type="No Line"][vc_column_text]The next week of so was full of anticipation and excitement. Waiting for our mannequin was like waiting for Christmas morning - we didn’t know yet what shape she would be in, or exactly how the design would come together. But then she got delivered, and her pose and stance was perfect - we could already see the design coming together in our imagination.[/vc_column_text][divider line_type="No Line"][image_with_animation image_url="3621" alignment="" animation="None" border_radius="none" box_shadow="none" max_width="100%"][vc_column_text]The design team worked behind the scenes to carefully select the sweetest smelling roses, vibrant orchids and deep scented foliage for our design. We wanted the dress to not only look incredible but smell incredible too. We wanted people to stop and stare, and then stop and smell too!

We chose the flowers that suited the Floral Street scents best too, as we wanted our mannequin to be a visual representation of the brand and the beautifully-smelling professional women who wear the scents.

Then the hard-work began….
The first step when designing her, was making the skirt for her out of canes and chicken wire, using a local ironmonger to help build a frame. Flowers weigh a lot, and we knew we wanted a lot of flowers in our design, so keeping the design structurally safe and secure was a major concern. We worked so hard to ensure she not only looked fantastic, but was strong and sturdy too.[/vc_column_text][divider line_type="No Line"][image_with_animation image_url="3620" alignment="" animation="None" border_radius="none" box_shadow="none" max_width="100%"][divider line_type="No Line"][vc_column_text]Once the structure was in place, the fun began…. And the whole thing took 3 days to construct. What an incredible feeling to see something come to life in front of your eyes, and as each flower was placed - more and more personality shone through. She was going to be magnificent!

A big thanks to everyone who helped during this stage of the design…

Sara – Head designer
Sam – Manager
Installation Crew – Ian & Ben
Florists – Hannah, Carla, Claire, Raynor

Stay tuned to read about the event itself and how we constructed our design in the middle of Covent Garden![/vc_column_text][/vc_column][/vc_row]